This advert is about Persil the washing powder and it stars with a mother finishing bathing her newborn baby and getting him dressed with clothes that looking bright white and soft that have been washed in Persil. This advert is appropriate because its adverting that Persil makes you’re clothes clean fresh and also white and leave clothes smelling as fragrant as flowers that it is sensitive to young children’s skins and adults however this advert is inappropriate because its showing a young baby naked on TV being wrapped in a nappy and can give the wrong impression to some viewers also it is a waste of powerful media time showing the parent walking around with the child and not taking full advantaged of showing how good the product is at removing stains. This could be advertised better by using children and adult of different ages showing of stains on there clothing and how the product remove them leave them clean white smelling fresh.
The story is base predominately on a child getting dressed and having its nappy changed, which is misleading, as the advert is about how good the washing powder is. The constant flash back and the repetitive image’s of the child getting dressed is misleading when the focus should be on the product and its qualities (i.e) Cleaning powder freshness and softness.
I didn’t feel there was any humour found it very boring and it was repetitive and uninformative.
The music was unimaginative and boring however the voice over was quite good, the voice over was calm and easy on the ears and quite informative although not inspiring enough or informing enough to captivate the audience.
I feel that they could of taken a lot more advantage of the product by using more powerful colours to emphasize the cleaning power of the product. This would of helped capture a bigger and wider buying audience.
There was adequate close up of the child but unfortunately these did not help to sell the product. Norn did the long and wide shot as they missed the selling point completely. I feel that the camera angles were more concerned about highlighting the child and not what the product had to offer.
How quickly into the ad do you realise that what is being advertised? What is the significance of this? It was well in to the advert and only seeing of the shot of Persil washing power half way though that I realised that it was the product being advertised I found it quite misleading up till then.
The advert its self is very confusing because it pays more emphasise on the child then the product its self. The presentation was poor as there were only random shots of the washing powder being shown and not enough about what the product qualities.
There is not relevant just occasional picture of the product and its name, which helped to explain what the advert was for but not how good the product was.
The target audience. Who is this advert meant to appeal to? The target audience was aimed at mother with young children I think this could of bin used to a better advantage and a boarder audience.
How do you rate the ad’s overall effectiveness in selling the product? I over all rate this advert a 4 out of 10
· Misleading: first part of the advert made me feel that it was about the child.
· Advert: I though the product beaning sold initially was nappies.
· Conclusion: I found the advert uninspiring misleading and unimaginative and not captivating
