Introduction

For this assinment I will be analsising adverts for Persil washing up power i have choice to make and to pick an advert to analyse.

Persil Print Advert

1.    Is there a story? What is it? Why is it appropriate/not appropriate for your product? This story is about two females walking past each other as one of them females look her up and down wondering how she got her clothes so white. She looks jealous because of the colour of her clothes are dull compered to hers. This print ad is appropriateiate because its proving that the clothes do get brighter by using Persil however this is not appropriate because there using women to sell the product as well as making this ad sexists.

2.  How is the story told? Flashback? Repetitive images? powder makes your clothes fresh and soft.

3.    Humour - is there any? How is it used? I didn’t feel there was any humour found it very boring and uninformative.

4.  The use of lighting and special effects? The colouring of the print advert is old fashioned and boring.

5.   The camera angles. What do they do? Is close-up used? Long shots? The camera shot was wide to show both females and the text. I feel that the camera angles were more concerned about highlighting the point the Persil brightens your clothes reason for the one female in dull clothing and the other in bright looking clothes.

6.    How quickly into the ad do you realise that what is being advertised? What is the significance of this? In the print advert its getting right to the point that Persil brightens your clothes and shows by how that used the big logo and big text of then brand Persil.

7.   Talk about the presentation of the product. How much detail about it is given? Does it appear a lot or hardly at all? The advert its self is very good how they have layed it out showing the product and all the logos of the product and how it works but its pays more emphasise on the females and the brightly coloured clothes.

8.   What about the words? Do you see print? What sort? How often? There is a lot of text and information which tells and shows how it works. There is a lot of information on the print advert all over it which its quite useful.

9.   The target audience. Who is this advert meant to appeal to? The target audience is mother or women because there two females no males and mostly mothers and women care what there clothes condition are in.

10. Has your brief been met? I think the brief was met because they had lots of infomation inlculding how good the product is showing the brands qualities in a good enough light.

11.  How do you rate the ad’s overall effectiveness in selling the product? I rate the over all print advert for Persil 7 out of 10 because they got all the information in about the product also inspiring because it a create way to show how the product can make you think about how the colour of the clothes.

Persil Print Advert

    1.    Is there a story? What is it? Why is it appropriate/not appropriate for your product? 

    The story is about a women in bright coloured clothes and that she washes her clothes in persil washing up powder because she likes to have everything smelling fresh and clean tidy. This advert  is appropriate because it makes your clothes clean and leaves clothes smelling as fragrant as flowers also sensitive to young children’s skins and adults however this advert is not appropriate because it aimed only at women because they used a female on the print poster. This advert is sexiest because there are no males which makes me think that they purposely pointing the finger at female to do the washing up.

2.            How is the story told? Flashback? Repetitive images? The story is base predominately on the female doing the cleaning which is misleading because not only females do the washing up some males do to! As the advert is about how good the washing powder is there is only a little image of the washing up powder in the bottom left corner which you dont see right away. The advert focus on modern females in the 50's to 60's times.

3.     Humour - is there any? How is it used?  There is no humour in the print post because there nothing funny about the image or texts.

4.     The use of lighting and special effects? The way the print poster has been layed out with very old looking colours and image of the female wearing out dated clothes and texts.

5.     The camera angles. What do they do? Is close-up used? Long shots? The camera shot that was used was a wide shot showing the female and the area she standing around and all the objects used in the background.

6.    How quickly into the ad do you realise that what is being advertised? What is the significance of this? Looking at the image for a couple of seconds were i seen the logo at the bottom left corner of the Persil washing up box i realised that the image was about Persil which confusing me a little.

7.     Talk about the presentation of the product. The Presentation of this print advert was misleading because they only shown a women with a duster in bright coloured clothes could of bin amied at any other product which had anything to do with cleaning only by chance i seen the tiny logo at the bottom which i would of done differently by using a massive box of Persil and having a funny saying next to it that had something to do with cleaning.

8.     What about the words? Do you see print? What sort? How often? There is a lot of text but you can hardly make sence of them becuase to small to read for me and maybe anyone else who cant read small text. The text is imforming you about the product which is Persil by telling what is does what its good at and how you can use it for washing youre clothes.

9.     The target audience. Who is this advert meant to appeal to? The target audience is female mainly mother or parents. I think this could of bin used to a better advantage and a boarder audience.

10.   Has your brief been met? I dont think the brief has been met entirely becuase the print advert it self was quite misleading and did not take advantage of the wider audience or portray the product and it qualities.

11.   How do you rate the ad’s overall effectiveness in selling the product? I rate ad 6 out of 10 becuase it was confusing.

• Sexiest: It was amied at a women.
• Print advert: Lack of imagination.
• Conclusion:I found this print advert uninspiring misleading and unimaginative and not captivating  

Persil Adverting Analysis

This advert is about Persil washing powder but with a twist its also so adding to the perches of the washing powder the chance to get a free Madagascar puppets from the children's TV show. The advert start with the begging of the new Madagascar film out in the pictures which most children like because no real animal can talk so it creates a imagination for the child to believe in.  

This advert is appropriate because it creates an elision for the children that see also give mums and dads a reason the perches Persil to win a free toy for a son or daughter however his advert is inappropriate because there using toys to make children fours there parents to get this washing up powder  so there kids can have the free puppet also this is misleading and a waste of powerful media time once again because there not showing the product as much as they should there mainly adverting Madagascar which has nothing to do with Persil. This could be adverted better by having son/daughter wearing a white t-shirt showing how the product removes stains and leave them clean and smelling fresh as they smile with there madagascar puppet.

This stroy is base on Madagascar film as well as the toys but adverted with Persil washing powder which is misleading because your not sure if its about the childrens show or the washing up powder. The constant repete of the childrens show loses the hole point of the ad being about Persil when the focus should be on the product and its qualities.

 I didnt find the advertment funny but i thought the puppets were cute which made the advertment fun to watch.

 I thought the music was funky like a jingle and the voice over was really good it was funky and clear sounded very happy and excetidedalso the voice over was inspiring and captivated thhe audience.

I think that they could of taken more of a advantage of the product by showing it more and showing what the product is capabile of that might of helped capture a bigger wider buying audience instead of using childrens toys which only got some familys to buy because they were using toys which was weak.

 There was a couple close us of the Madagascar puppet and maybe one or two of the washing powder which was the main reason for the advertiestment which in my eyes didnt really help to sell the product. I think the camera angles were more concerned about highlighting the puppet more then showing the washing up powder.

 As the advert began it was about the puppet being sold in shop near peoples houses and then about 8 second into the advert the voice over menshioned Persil that the puppet were being sold in the product Persil washing up powder which i found quite misleading up till then.

The advert it self was confusing becuause it payed more emphasise to the Madagascar puppets. The presentation was good but poor at the same time by only showing random shots of the washing powder but no informatsion about what qualities the product has. The target audience was kids mainly because there advertiested Madagascar toys which attracted them to watch because the toys are from a childrens show. The overall rate for the add is 7 out of 10.

• Misleading: This was misleading because you were unsure what the advert was about.

• Advert: I thought the product that was being sold was Madagascar toys so it was confusing.

• Conclusion:i found the advert was inspring how they trick children into getting there mum or dads to buy the product.

Persil Television Advert analysis

 Persil Softness Advert

 This advert is about Persil the washing powder and it stars with a mother finishing bathing her newborn baby and getting him dressed with clothes that looking bright white and soft that have been washed in Persil. This advert is appropriate because its adverting that Persil makes you’re clothes clean fresh and also white and leave clothes smelling as fragrant as flowers that it is sensitive to young children’s skins and adults however this advert is inappropriate because its showing a young baby naked on TV being wrapped in a nappy and can give the wrong impression to some viewers also it is a waste of powerful media time showing the parent walking around with the child and not taking full advantaged of showing how good the product is at removing stains. This could be advertised better by using children and adult of different ages showing of stains on there clothing and how the product remove them leave them clean white smelling fresh.

The story is base predominately on a child getting dressed and having its nappy changed, which is misleading, as the advert is about how good the washing powder is. The constant flash back and the repetitive image’s of the child getting dressed is misleading when the focus should be on the product and its qualities (i.e) Cleaning powder freshness and softness.

I didn’t feel there was any humour found it very boring and it was repetitive and uninformative.        

The music was unimaginative and boring however the voice over was quite good, the voice over was calm and easy on the ears and quite informative although not inspiring enough or informing enough to captivate the audience.  

I feel that they could of taken a lot more advantage of the product by using more powerful colours to emphasize the cleaning power of the product. This would of helped capture a bigger and wider buying audience.

There was adequate close up of the child but unfortunately these did not help to sell the product. Norn did the long and wide shot as they missed the selling point completely. I feel that the camera angles were more concerned about highlighting the child and not what the product had to offer.

 How quickly into the ad do you realise that what is being advertised? What is the significance of this? It was well in to the advert and only seeing of the shot of Persil washing power half way though that I realised that it was the product being advertised I found it quite misleading up till then.

The advert its self is very confusing because it pays more emphasise on the child then the product its self. The presentation was poor as there were only random shots of the washing powder being shown and not enough about what the product qualities.

There is not relevant just occasional picture of the product and its name, which helped to explain what the advert was for but not how good the product was.

The target audience. Who is this advert meant to appeal to? The target audience was aimed at mother with young children I think this could of bin used to a better advantage and a boarder audience.

How do you rate the ad’s overall effectiveness in selling the product? I over all rate this advert a 4 out of 10

·        Misleading: first part of the advert made me feel that it was about the child.

·        Advert: I though the product beaning sold initially was nappies.

·         Conclusion: I found the advert uninspiring misleading and unimaginative and not captivating